Chillwines

Chillwines strive to bring their clients a collection of unique premium South African wines direct to the United Kingdom through their website www.chillwines.co.uk. The wine estates they represent are carefully chosen to offer clients the very best value, quality and variety.

Chillwines Digital Strategy

Chillwines commissioned 22 Digital in April 2018 to design and launch their online website. Our strategy was to focus the delivery of the project in three distinct project phases.

The first phase would encompass the website design, Shopify store setup and configuration, and the initial product integration into social media platforms.

The second phase, delivered in July 2019, focused on the Usability and User Experience (UX) as well as the Search Engine Optimisation (SEO) of the website. In this phase we worked on improving the website content, layout of the website, and improve the purchase process to ensure maximum sales and conversions.

The third phase (which remains ongoing) was the launch of a fully-fledged digital marketing campaign set for launch in July 2020. The launch of this campaign was imperative to ensuring scale and growth for the Shopify store and drive Return on Investment (ROI) for Chillwines.

Phase One: Website Launch

A key objective for Chillwines was their need for a cost-effective, easy-to-use, ecommerce platform to enable them to sell their premium South African wines to customers in the United Kingdom. As a Shopify Partner it became clear to us at 22 Digital that a Shopify website would be the best solution.

This is a breakdown of the service offering during this first phase:

• Competitor and SWOT analysis.
• Digital strategy and conceptualisation.
• Design brief and technical specification documentation.
• Shopify website theme design.
• Shopify store setup and configuration.
• Custom Shopify code development for the tasting notes plugin on the site.

Phase Two: User Experience and SEO

Usability and User Experience (UX) Design

• Mobile analysis and recommendations.
• A/B landing page and design testing.
• Shopping cart funnel analysis and recommendations.
• User Interface (UI) design changes.
• Theme development for improvements to the Shopify store.
• Implement Facebook Messenger for support and to allow customers to buy directly from Messenger.

Search Engine Optimisation (SEO)

• SEO Audit to analyse current search engine rankings and key issues with current site.
• Content recommendations and content editing.
• Analysis and improved tagging of text, content, headings and tags on the website.
• Shopify Theme development and Shopify theme customisation for improved and optimised code for SEO.

Phase Three: Digital Marketing Campaign

This phase saw the launch of the digital marketing campaign for the Chillwines Shopify store. As part of the service offering we delivered the following core services.

• Google Ads campaign creation and setup on Google Search and Google Display Network.
• Google Ads keyword research.
• Google Ads ad design and copy writing.
• Google Merchant integration with Shopify product data feeds.
• Shopify Facebook setup with Facebook Ads.
• Shopify Instagram Shoppable posts configuration.
• Content generation for Organic Search (SEO) results.

Ongoing Services

Our relationship with Chillwines did not end after the three phases to their online store were delivered. We still provide the following services to Chillwines.

• Digital marketing strategy.
• Digital strategy consulting.
• Daily Google Ads campaign management.
• Daily Facebook and Instagram campaign management.
• Monthly Shopify development support for technical support and any code changes required.
• Monthly design services for improving on Usability, User Interface (UI), and User Experience (UX) design to the Shopify theme.
• Content curation and creation.

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WhyAddicted Version 2 Released

In September 2017, 22 Digital launched the first version of the WhyAddicted website and this time we were commissioned to redesign the website with a fresh, new look.

About WhyAddicted

Founded in 2017, WhyAddicted.com is a revolutionary Social Enterprise that targets the root causes of mental health and addiction issues and offers addiction treatment recovery services.

WhyAddicted provide comprehensive support and practical solutions for those suffering from all forms of addiction and compulsive obsessive behaviours, from drug addiction to eating disorders, depression and mental health issues. They also provide support and instruction for families, loved ones and colleagues.

WhyAddicted Redesign Offering

As part of the digital strategy, 22 Digital provided the following services throughout the website redesign process.

Usability and User Experience (UX) Design

• Mobile analysis and recommendations.
• A/B landing page and design testing.
• Conversion analysis and recommendations.

Website Design

• Design migration from a Single Page Website to a page and category structure.
• User Interface (UI) design changes.
• New website redesign based on UX and UI recommendations and strategy.

Website Development

• Theme development for improvements to the original website design.
• Code restructuring and optimisation to ensure compliance with SEO strategy.
• New blog functionality for daily content posting.

Search Engine Optimisation (SEO)

• SEO Audit to analyse current search engine rankings and key issues with current site.
• Content writing and content generation.
• Daily blog post and Facebook post creation.

Digital Marketing and Social Media

• Daily Facebook social media management.
• Daily blog post creation and posting to website.
• LinkedIn campaign management to drive leads to website.
• New Organic Search strategy implemented.
• Content generation for Organic Search (SEO) results.

Ongoing Services

As part of our ongoing service offering we provide the following to WhyAddicted.

• Digital marketing strategy.
• Digital strategy consulting.
• Daily blog post creation and posting to website.
• Daily Facebook campaign management.
• Content curation and creation.
• Monthly retainer for technical support and website coding changes.
• Monthly design services for improving on Usability, User Interface (UI), and User Experience (UX) design.

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WhyAddicted

Founded in 2017, WhyAddicted.com is a revolutionary Social Enterprise that targets the root causes of mental health and addiction issues and offers addiction treatment recovery services.

WhyAddicted provide comprehensive support and practical solutions for those suffering from all forms of addiction and compulsive obsessive behaviours, from drug addiction to eating disorders, depression and mental health issues. They also provide support and instruction for families, loved ones and colleagues.

WhyAddicted Service Breakdown

WhyAddicted commissioned 22 Digital to launch their digital presence. Together with them, we put together a digital strategy and launch plan and provided a set of core services.

Digital Strategy

• Competitor and SWOT analysis.
• Digital strategy and conceptualisation.

Website Design and Website Development

• Design brief and technical specification documentation.
• Website user interface design and development.
• Website theme development and implementation.

Search Engine Optimisation (SEO)

• Content analysis and recommendations.
• Analysis and improved tagging of text, content, headings and tags on the website.
• Content writing and content generation for pages.

Ongoing Services

Once the website was launched we entered into an ongoing relationship where we provide the following services to WhyAddicted.

• Digital strategy consulting.
• Monthly retainer for technical support and website coding changes.
• Monthly design services for improving on Usability, User Interface (UI), and User Experience (UX) design.

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